The Business Press – June 28, 2023 at 02:30PM
AFC Bournemouth, the Premier League club, has recently announced the renewal of its sponsorship deal with UK-based insurance company, Vitality. As part of this agreement, Vitality will continue to serve as the official wellness partner of the club.
The sponsorship deal includes name rights to the stadium as well as sponsorship of both the men’s and women’s teams. Since 2015, the Cherries’ home field has been known as Vitality Stadium, and this new three-year agreement ensures that it will retain its name until at least the summer of 2026. Vitality will also maintain the naming rights to its East Stand and Main Stand.
AFC Bournemouth and Vitality have enjoyed a successful partnership for many years, benefiting not only the fans but also the broader community. The Vitality park run, a 5k neighborhood event held in Kings Park, was a highlight of Cherries’ Kickstart program, which promotes an active lifestyle and is supported by Vitality. The program saw the participation of forty individuals.
Vitality, as a leading employer in Bournemouth and the main partner of the club’s Community Sports Trust, offers cutting-edge health and life insurance. The trust provides classes to people of all ages across Dorset and the Isle of Wight.
Jim Frevola, the president of business operations at AFC Bournemouth, expressed delight in extending their partnership with Vitality and thanked them for their continued support. He stated, ‘They are very active partners and help the club promote an important health and wellbeing message to all our supporters. Their support for our Community Sports Trust and our flourishing women and girls’ set-up is also valued greatly and very much appreciated. When the new owners were carrying out their due diligence, Vitality stood out as a key brand and strategic partner, which is why we are so pleased they will continue their backing for at least the next three years.’
Neville Koopowitz, the CEO of Vitality, shared his excitement about building on their long-standing partnership with AFC Bournemouth. He emphasized that the club shares their commitment to encouraging healthier and happier lifestyles in their community, which reflects one of Vitality’s core values. He further added, ‘Not only are we impressed by the work they do, but it’s also a pleasure to be able to support the town of Bournemouth, where one of our biggest UK offices is based.’
AFC Bournemouth’s sponsorship deal with Vitality is extended, further solidifying their strong partnership and commitment to promoting health and wellbeing within the club and the community. The Cherries’ fans can look forward to more exciting initiatives and activities driven by this renewed collaboration.
The Business Press 