The partnership between the NFL and New Era has resulted in a range of new hats that have left football fans divided. While none of the hats can be hailed as outstanding, there are several candidates vying for the title of the worst hat ever created by the NFL. In particular, a certain set of new sideline hats has raised eyebrows and drawn widespread criticism for their questionable design choices.
One glance at the two-toned panels on the front of these sideline hats is enough to make any fashion-conscious individual cringe. The lack of sophistication in the design is compounded by the NFL shield on the side, which fails to project an air of official authenticity. Instead, it resembles the sort of hat one might impulsively buy at a local gas station just before heading to the game, as a last-minute effort to show support for the league rather than a specific team. These hats lack the cool factor and evoke memories of the little pinwheel hats found in cartoons, which were far from fashionable.
Amidst the disappointment, there is a silver lining. The collaboration also produced hats featuring the throwback logos, and these are undeniably cool. These hats showcase the timeless appeal of the older logos, which should be utilized more frequently. With these throwback logos taking center stage, the absence of the awkward NFL logo on the front contributes to a more aesthetically pleasing design. It wouldn’t be surprising if these hats outsold the actual sideline hats, given their popularity and unique appeal.
In reevaluating the NFL’s recent hat designs, it becomes evident that there is much to be learned from this experience. The league would do well to go back to its roots and embrace the old logos that have stood the test of time. By incorporating these classic designs into its merchandise, the NFL can tap into the nostalgia of fans while also satisfying their desire for stylish headwear. It’s time to ditch the gimmicky and underwhelming designs and instead, celebrate the rich history and iconic logos that make the NFL so beloved.
The Business Press 