Patrick Cantlay, the talented golfer known for his remarkable performances, has parted ways with Goldman Sachs, one of the world’s largest investment banks. The decision not to renew their endorsement deal comes as a surprise, just months after the highly-anticipated Ryder Cup event.
Since July 2020, Cantlay proudly wore the iconic Goldman Sachs logo on his cap, creating a unique partnership between an athlete and the renowned firm. This collaboration aimed to build awareness for Marcus, Goldman Sachs’ online banking service. Cantlay sported Marcus-branded hats during tournaments, drawing attention to the brand. However, as Goldman Sachs shifts its focus away from this particular business aspect, Cantlay will now be seen with a new hat moving forward.
The news of the endorsement deal’s end surfaced shortly after the Ryder Cup, adding fuel to the already buzzing conversations surrounding Cantlay. During the competition, reports emerged suggesting Cantlay’s refusal to wear a hat as a protest against the PGA of America’s alleged pay-to-play policy for Team USA. Both Cantlay and others have promptly denied these claims.
Regardless of the validity of the reports, Cantlay became the center of attention for European fans. Throughout the tournament, the home crowd playfully waved their hats at Cantlay, mocking him throughout the matches held at the Marco Simone Golf Club in Rome.
Tensions escalated on the 18th green when Cantlay sunk an incredible 43-foot birdie putt, securing a match victory over Rory McIlroy and Matt Fitzpatrick. However, the celebration of Cantlay’s caddie, Joe LaCava, by waving his hat towards the crowd, inadvertently crossed McIlroy’s putting line, leading to frustration from the Northern Irishman.
McIlroy’s frustration spilled over into the parking lot after the round, with a viral video capturing his discontent. Ultimately, Team Europe emerged victorious in the 2023 Ryder Cup, making “Hat-Gate” one of the most talked-about incidents of the tournament.
Although Cantlay’s endorsement deal with Goldman Sachs has come to an end, there may still be opportunities for him to appear at the firm’s future corporate events, according to reports. Additionally, his role on the PGA Tour Board of Directors, alongside Goldman Director and former Wellington Management Company partner Mark Flaherty, indicates the ongoing connection between Cantlay and Goldman Sachs.
As this new chapter unfolds for Patrick Cantlay, who consistently captivates golf enthusiasts with his impressive skills, fans eagerly await what lies ahead. The end of his golf partnership with Goldman Sachs marks the beginning of an exciting journey filled with new possibilities and fresh directions for this talented golfer.
The Business Press 